Creating your website is a rewarding task.  You feel as though you are accomplishing something regarding your business, by furthering it, and finally stepping into the new millennium.  Of course you may also be looking for new ideas to enhance the website you already have.  Whatever your reasons for searching out information, we have it here for you.  There are 5 errors you could make when creating your website and using SEO.  It is imperative that you understand them and avoid them.

1. Code is something you use to create the website.  For example robots.txt is a type of code.  However, robots.txt is a code you do not want.  It can hinder a spider from moving through your site successfully, thus you do not get indexed properly.  A code that looks invalid throws off the little spiders.
2. Spiders, if you do not know the term, are web crawlers working off maths equations to figure out what to index in the search engine database.  There are many ways you can trip them up.  Code as we mentioned above is just one option.  Another problem is creating a barrier such as JavaScript.  It takes longer to load, as well as throws the spider around the site.  HTML is the best option in this case.
3. Keywords that you use can be important.  We all tend to go for the winning keywords, the words that get the most play from online users.  Unfortunately this can lead to oversight.  You might be missing keywords that may not be in the top 20, but could certainly help your cause.  Do not ignore misspellings, synonyms, phrases, or a slightly different word that is not as popular.  Sometimes this is where you get the top rankings.
4. Meta information such as titles is something you need to work on.  Often times web designers not versed in SEO overlook what can be most helpful.  A homepage should have a title, not just be called Homepage.  This is another area you can use keywords.  A Meta description is another option for keyword use.  Tags should be no more than 128 characters, and descriptions need to be 30 words at most.
5. Above all, remember the goal of the website!! SEO can only get you so far.  If the consumer finds an unfriendly site laden with SEO you will not get the results you want.  Go for a user friendly site with pertinent information.

tag in the header.php file.
If you look at the WordPress default theme will find this piece of code, close to the end of the file:

The first line displays your blog’s title into a link to the homepage, inside the H1 tag.
The second line displays your blog’s description.
H1 is the most important heading style and the coding recommendations state that only one should be used per page. When talking about a homepage, archive page or search results, it’s best that we optimize these pages according to our main keywords, therefore this H1 tag is required.
But what about on the single post pages? When we display single post, we would want to have their pages optimized according to their content, not the overall keywords of the blog. This is where the H1 should be removed from the header.php file, and placed instead of the H2 surrounding the posts title, to give make it more visible and representative in the eyes of a search engine spider.
How do we do that? First we need to add some conditional tags in the header.
Look for the piece of code that I’ve listed above and replace it with this one:
// On single post pages and static pages we use this code
?>

else {
// On home page and archive style pages we use this code
?>

By using some WordPress conditional tags we managed to limit the use of the H1 HTML tag to all archive style pages (including the homepage).
Next, we move to single posts and static pages to continue our optimization.
Optimizing the Single Posts and Static Pages
After we’ve made the changes in the header file, we need to apply some modifications to the single.php and page.php files to make their titles more search engine friendly.
Open the default theme’s single.php file and look for this piece of code:

” rel=”bookmark”
title=”Permanent Link: “>

There you go, now your most important phrase on a single post page is the post’s title, as it should be!
Most themes don’t come with this type of heading importance separation and by following this guide you’ll be able to fix this issue on your own with no trouble at all.
While the default theme does not have a page.php template defined, you could clone the single.php file and rename it. If you don’t clone it, the index.php file will be used to display static pages, which means you’ll list page titles using the

instead of

.
Consider Using Subheadings in Your Posts
For further SEO improvement, you should consider using relevant subheadings inside your post to evidentiate different parts of your post’s structure.
Write down your article and when you’re finished, switch to HTML view and add

&

around you subheadings, like this:

This Is a Subheading

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Duplicate Content, WWW and Non-WWW versions of Site by SEO Services Company

SEO can be broken down into a couple of main categories: Content, Architecture, and Links. I think most people understand the importance of building content and getting links, but there are a lot of larger and poorly built sites that struggle with some fundamental problems their URL structure. This can lead to a lot of problems, including many duplicate content issues.

Here are three of the most common URL problems that I have seen on different websites. If your site has one or more of these problems, take a look at these solutions and get them fixed as soon as possible.

Problem #1: Non-www and www Versions of Site URLs

If your site has a non-www and www version of all your URLs, you’re going to be splitting link value for the same content between two URLs. Rather than capturing 100% of the link value on the page you want to rank in the search results, you could be doing a 50/50, 60/40, or some other kind of split between the two URLs.

The Fix – Services by SEO Services Company

There are a couple of things you need to do to fix this:

• Decide which URL style you want to use, www or non-www.
• Set up a 301 redirect so that any links to your non-preferred URL style will go to the right style. This way you don’t waste link value by splitting it between two URLs.
• Set your preferred domain in Google Webmaster Tools so your search result listings are consistent with your style preference.
• Make sure whenever you build links to your site that you use the preferred URL style.

Problem #2: Duplicate Home Page URLs And Solution from SEO Services Company

This is a close cousin to Problem #1, but is especially bad because it’s your home page.

It is possible to have a lot of different URLs that all go to your home page content, especially if you haven’t fixed your www and non-www duplication, which can result in a lot of unnecessary duplication. For example:

• http://www.site.com
• http://site.com
• http://www.site.com/index.html
• http://site.com/index.html

These URLs will all lead to the same content. If you have links going to all four of them you will see a four-way split in link value. There are a lot of sites out there that have fixed their non-www and www problems, but I can still find multiple versions of their home page.

I’ve even come across sites with different extensions (.php, .html, .htm, etc.) that bring up the same page as well. This leads to even more duplication and potentially wasted link value.

The Fix – Solution from SEO Services Company

The fix here is very similar to the first one. Here are a few tips:

• Set your main home page URL to be http://www.site.com. 301 redirect everything else to this URL since it is the most basic (If your preferred URL style is non-www, then do http://site.com)
• If you have to set up different versions for tracking purposes or some other reason, set a canonical tag to show the search engines which version you want showing up in the search results.
• Make sure when you build links to your home page that you link to the correct version.

Problem #3: Dynamic URLs – And Solution From SEO Services Company

This is a fun one that a lot of not-so-SEO-friendly shopping cart programs run into. Once you start including all sorts of variables and parameters in your URLs, the opportunities for duplicate content and wasted link value are endless.

Allow me to illustrate. All of the following URLs could lead to the same content:

• http://www.site.com/somepage.html?param1=abc
• http://www.site.com/somepage.html?param1=abc&dest=goog
• http://www.site.com/somepage.html?param1=abc&dest=goog&camp=111
• http://www.site.com/somepage.html?param1=abc&dest=goog&camp=111&id=423

Now what if I start rearranging the parameters? Well, they’ll still show the same content. So, as you might imagine, this can create a lot of wasted link value.

There are other causes for the dynamic URL problem. A lot of companies use these parameter-based URLs for statistical purposes. We just want to make sure that you don’t shoot yourself in the foot from an SEO perspective.

This problem also happens with sites that give their affiliates a unique ID to use in their links. You could have 100 affiliates linking to the same page, but all of the URLs will be different because each affiliate has their own unique ID.

The Fix – Solution From SEO Services Company

• If possible, make sure that your site is using SEO-friendly base URLs. It’s better to have a base URL that will lead to the content rather than a URL that relies on a parameter. For example: http://www.site.com/unique-product.html is much better than http://www.site.com/category.php?prod=123 where some generic category page is really the base URL.
• Set a canonical tag that tells the search engines to use the base version of the URL. That way you can still use parameter URLs like http://www.site.com/unique-product.html?param1=123&param2=423 to get your data, but the search engines will consider the basic version as the official one.
• An even better way to handle this is to capture the data on the server side and then redirect the visitor to the correct URL after you have captured your data. A lot of affiliate networks like ShareASale and CJ do it this way, and you can to. The visit basically goes like this: Visitor clicks on links with parameters -> Visitor goes to site, server records parameter data and 301 redirects them to the right landing page – >Visitor barely notices the switch because it happens fast.This way you can get all the data you need, make sure all of the link value goes to the right page, and your visitor still sees what they were after.

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